Real West Travel, a Colorado based Internet travel service, provides free listings for eco friendly lodgers in the Western United States. As a direct result, end consumers are provided a user-friendly search engine for locating and booking eco-friendly lodgers. Properties demonstrate they are making a positive effort to help the environment by completing a simple questionnaire, which includes the Real West Travel “Green Criteria”. Purchasing carbon offsets is not a qualifying criterion. Qualified lodgers are rated (1 to 5) and recognized only for the eco-friendly measures they choose and are able to implement. While a one out of five rating is relatively easy to achieve it is something to be proud of as it recognizes the property for doing more to help our environment than an estimated 90% of their competitors. The website www.RealWestTravel.com is marketed internationally and domestically. Bilingual (English and German) text and lodging information is available with more languages planned for the future. Real West Travel is a for profit business with a passion and a purpose beyond profit alone. They receive no government funding or grants. As the number of listed properties grow so does web traffic, making advertising on the site more desirable and more lucrative. Real West Travel is advancing one method to help enable us to maintain our standard of living while, at the same time, protect the resources of our planet. Real West Travel will actively market those lodgers who are making a difference while showing others in the industry that going eco-friendly is not just good ethics but good business too. Simply stated, being eco-friendly is where any business should position itself in today’s environmentally conscious market place. Revised, November 7, 2009 |
